The UFC and TikTok have inked a content partnership, with weekly shows set to be released on the popular social media platform.
According to the announcement, the UFC will have TikTok shows that take a look at “weigh-ins, press conferences, interviews, arena tours, fighter training segments and more.” The UFC will also assign a dedicated employee that will work with TikTok directly to produce both live and VOD content, with the deal starting with Saturday’s Blaydes vs Lewis event.
TikTok has been the fastest growing social media platform in the world. In 2020, the Chinese-owned app became the highest grossing and most downloaded app globally.