The UFC is jumping into the podcast business.
Today, the organization announced a partnership with DGital Media, revealing plans to launch an on-demand audio series titled UFC Unfiltered with Jim Norton and Matt Serra. The comedian and fighter duo will lead the charge for the UFC, as they become the first sports brand to collaborate with DGital Media.
"We are excited to partner with DGital Media and launch our new show for fight fans around the world," UFC Executive Vice President of Operations & Production Craig Borsari said in the release. "This podcast will serve as a new avenue for our fans to consume exclusive audio content at their convenience.