UFC intent to develop China’s MMA sports community picks up speed with another landmark content deal with content distribution platform, Toutiao.
SHANGHAI, CHINA – UFC®, the world’s premier Mixed Martial Arts (MMA) organization, and Toutiao, China’s leading content discovery platform, today announced their inaugural partnership that will bring MMA fans in China a new touchpoint to access bite-sized UFC content on-the-go, including sharable localized videos, photos, messages, and graphics. Starting today, UFC fans can access UFC content on Toutiao.
Demand for UFC in China continues to grow at an exponential rate, paving the way for local UFC stars such as, no.