UFC, the world’s premier mixed martial arts organization and Black Rifle Coffee Company (NYSE: BRCC), a rapidly-growing, mission-driven veteran-founded premium coffee company, today announced a new charitable partnership to launch the first-ever UFC Community Heroes Award.
Presented by Black Rifle Coffee Company, the UFC Community Heroes Award honors exceptional military, law enforcement, and first responders who demonstrate outstanding service and dedication to their communities.
“I’m a huge supporter of veterans, active-duty military, first responders and law enforcement, and we’re proud to announce our new Heroes Award campaign in partnership with Black Rifle Coffee,” said UFC President and CEO Dana White.