How big of a draw is Colby Covington as a UFC main event fighter? Well we have some answers. We think.
Nielsen pegged last Saturday’s UFC on ESPN main card as averaging 680,000 viewers, with the prelims getting 523,000 viewers. The main card finished 5th overall among all cable programming for the day, with a 0.27 rating in the 18-49 demographic. It was the most-watched sports program on cable, although early August is a decidedly dead period of time for sports on US television.
The show had the lowest audience of the five ESPN Fight Night main shows to date.