UFC®, the world’s premier mixed martial arts organization, and Fanttik®, a new generation of global automotive parts and tools brand, widely acclaimed in TikTok for its precise tire inflators and compact yet powerful screwdriver tools, today announced a new marketing partnership in which Fanttik branding will be integrated within select high profile UFC assets.
“We’re thrilled to partner with Fanttik as automotive accessories is a key category that UFC has been actively looking to unlock,” said Nick Smith, Senior Vice President, Global Partnerships & Head of International Business Development, TKO.