Ultimate Fighting Championship on Tuesday announced the hiring of Eric Winter in the role of senior vice president and general manager of UFC Fight Pass.
According to a press release, Winter will join UFC Executive Vice President and Chief Content Officer Marshall Zelaznik and Craig Borsari, executive vice president of operations and production, in helping oversee business development and identifying key initiatives to drive the digital platform’s global growth.
The San Diego State University alum brings a mountain of experience to the table. Winter cut his teeth in the media business working for DirecTV, where he established pay-per-view relationships with UFC and Pride Fighting Championships.