Conor McGregor continues to expand his footprint outside of the Octagon.
Over the years, the former two-division UFC champion has built a business empire that includes his Irish pub, Black Forge Inn, multiple real estate properties, the popular Proper No. 12 brand of Irish whiskey which sold to Proximo Spirits for a whopping $600 million in 2021, and a part ownership in Bare Knuckle Fighting Championship.
The Irish megastar is now breaking into the music industry by launching Dublin’s first major record label appropriately named Greenback Records.
According to a report from Sunday World in Ireland, McGregor will partner with Richard Buck and Julian O’Brien on the project which is expected to be a “multi-genre” producer with artists earning a fair share of the profits and payouts that are “currently unheard of in the industry.