As 2019 winds down, it’s a good time to look at the effect Conor McGregor’s absence has had on the UFC’s bottom line.
UFC president Dana White has said the promotion is on pace to break attendance records in 2019. Judging from the numbers they have disclosed for the events that have taken place this year, White seems to be correct. With three UFC cards still to come before the end of the year, the promotion has topped the 500,000 mark in attendance for 2019.
There might be a reason White has focused on the attendance numbers.