Action lightweights like Justin Gaethje, Eddie Alvarez, and Dustin Poirier may get serious MMA fans buzzing because of their exciting style, but when it comes to resonating with television viewers, it hasn’t connected this summer.
Just as the July 28 Alvarez vs. Poirier fight headlined the show that drew the lowest average viewer number in the history of Saturday night fights on FOX, with 1,678,000 viewers, Gaethje, the division’s other big action fighter drew the lowest Saturday night ratings to date for UFC on FS1 for his fast knockout win over James Vick.