Before Conor McGregor and Ronda Rousey determined that focusing on their fight camps more than PR duties could facilitate a better training experience for their Octagon performances, UFC strawweight fan favorite, Felice Herrig had already figured this out and put it in motion. After an exhausting PR tour for The Ultimate Fighter, combined with a disheartening loss to Paige VanZant, Herrig decided that some changes needed to be made.
Ever the savvy self-marketer, Herrig has been flush with quality, paying sponsors that have helped sustain her career over the years, and they were extraordinarily helpful during her 15-month hiatus following the fight with VanZant.