The UFC announced Tuesday the hiring of Eric Winter, a former Yahoo executive and head of Rivals.com, to the position of Senior Vice President and General Manager of UFC Fight Pass.
Winter is expected to "manage the continued global expansion" of the UFC's online streaming service, according to a release issued by the promotion.
"Eric's unmatched experience in developing emerging programming platforms and leveraging key partnerships will be vital to the development of UFC Fight Pass," UFC executive Marshall Zelaznik said in the statement.
"With the continued expansion of exclusive content and the leading digital fight library in the world, UFC is excited about the future of UFC Fight Pass for our passionate fans.