The Ultimate Fighting Championship on Wednesday unveiled its new Athlete Marketing and Development program.
While much of the focus of the program centers on the promotion’s new anti-doping procedures, which includes year-round drug testing, the UFC also incorporated training and rehabilitation elements, and post-fighting career assistance.
“Earlier this year, we vowed to take a leadership position on key areas impacting our sport, fighter health and fighter safety,” UFC Chairman and Chief Executive Officer Lorenzo Fertitta said. “After months of hard work, and the addition of Jeff Novitzky, we have taken the opportunity to not only launch an elite anti-doping policy, but to invest, develop and deploy a year-round Athlete Marketing and Development program focused on the preparation, performance and education of our athletes.