With Ultimate Fighting Championship (UFC) now under new ownership after a $4 billion sale that saw Lorenzo and Frank Fertitta sell the company to WME-IMG, plenty of changes are bound to come.
One thing that won't change, is who will be leading the way as president, as Dana White inked a five-year deal that will see him collect nine-percent of UFC's profits.
It's a move that makes sense, according to UFC co-founder Campbell McLaren, as he tells Forbes despite the fact that the promotion has countless stars such as Ronda Rousey and Conor McGregor, just to name a few; White is the real star of the show because he's been the driving force behind it for quite some time.