UFC champ Conor McGregor image rights, likeness under attack in Ireland

Esther LinUltimate Fighting Championship (UFC) featherweight champion Conor McGregor has another fight on his radar.

"Notorious" is fighting to protect his image rights and likeness from the leeches who continue to pop up and make a buck on his name, after a wildly successful run through the mixed martial arts (MMA) world which includes a 145-pound championship.

McGregor, whose fighting nickname is the Notorious, applied on July 7 to register a series of trademarks in Ireland, including his name, and the phrases "the Mac Life" and "the Notorious". Earlier this year the Grafton Barber, a company with 28 barber shops, applied to trademark "Notorious 13", a reference to McGregor's 13-second…