Dana White doubled down on his new partnership with Bud Light.
Earlier this month, the UFC CEO, alongside representatives with Anheuser-Busch, revealed a new partnership, making Bud Light once again the official beer of the Las Vegas-based promotion. The deal, which is reportedly worth more than $100 million annually, comes months after the beer-make was embroiled in controversy following a very brief partnership with trans content creator Dylan Mulvaney.
The UFC immediately received backlash from the same hardcore conservatives that once boycotted the beer brand altogether, but according to White, the Bud Light brand and Anheuser-Busch as a company perfectly align with his own moral values and his love for the United States of America.