Starting with Saturday’s blockbuster pay-per-view event, UFC fans are going to notice some changes a familiar brand.
The Las Vegas-based promotion has partnered with California-based branding and marketing agency Troika to produce what it refers to as a “new visual identity.” At the forefront of the change is a minor alteration to the company’s logo, which has remained the same since the UFC was purchased by Zuffa, LLC in 2001.
At first glance, the UFC logo appears to be the same, but a closer look reveals that “C” is slightly different than in years past.