On September 11th ZUFFA LLC, owners of the Ultimate Fighting Championship, filed paperwork in an attempt to trademark the terms ‘BMF’ and ‘Baddest Motherfucker’. The term had become common parlance in MMA thanks to mostly Nate Diaz and Jorge Masvidal.
ZUFFA filed for a variety of trademarks connected to these terms. Here’s a breakdown of each of them:
BADDEST MOTHERFUCKER (serial number 88613208)
Goods and Services:
Entertainment services, namely, live stage shows and performances featuring sports and mixed martial arts; entertainment services, namely, providing online computer games, video games and electronic games; providing information, news and commentary in the field of sports and mixed martial arts
International Class:
041 - Education; providing of training; entertainment; sporting and cultural activities.