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UFC athlete marketing and development program unveiling video

The UFC will unveil its new UFC athlete marketing and development program Wednesday afternoon. UFC chairman and CEO Lorenzo Fertitta, UFC President Dana White, UFC Chief Operation Officer Lawrence Epstein, and UFC Vice President of Athlete Health and Performance Jeff Novitzky are expected to attend the press conference at the Red Rock Casino Resort in Las Vegas. The video is expected to begin above at 2 p.m. ET.