UFC®, the world’s premier mixed martial arts organization, and TikTok today announced a groundbreaking multi-year partnership that calls for UFC to produce live content on the world’s fastest-growing social media platform.
Among the highlights, UFC and TikTok will collaborate to program new weekly shows on TikTok, featuring live looks at weigh ins and press conferences, athlete interviews, arena tours, fighter training segments, and more. Each show will be programed around an upcoming UFC live event to drive awareness, providing fans with an exciting, unique way to experience UFC on TikTok while they prepare for UFC’s biggest events.