UFC, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), and Dave’s Hot Chicken, one of the country’s fastest growing restaurant chains, today announced a new marketing partnership that will showcase Dave’s Hot Chicken within UFC’s biggest events in 2025.
Under the new agreement, Dave’s Hot Chicken will become an Official Partner of UFC and will strategically activate its brand within a selection of UFC events in 2025, including all Pay Per Views, leveraging UFC’s massively popular promotional assets that surround each event.
“We’re incredibly proud of how this partnership has evolved,” said Robby Miller, Vice President, UFC Global Partnerships.