UFC, the world’s premier mixed martial arts organization, has joined the American Gaming Association (AGA) to promote responsible sports betting as the newest partner in its Have A Game Plan.® Bet Responsibly.™ public service campaign.
To highlight its support for the campaign, UFC will use its own in-venue, digital and broadcast assets to promote co-branded marketing materials with UFC themes to encourage responsible sports betting.
“We have the most passionate, die-hard fans of any sport and they love to bet on UFC, but it’s important they do it responsibly,” said UFC President Dana White.