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The Ultimate Fighting Championship is one of the few sporting organizations that was able to increase its market value (from $4.3 to 5.3 billion) in 2020, a year marked by the COVID-19 pandemic. It is an indication of the status the promotion, and the sport in general, enjoy today. But while today MMA is unquestionably one of the most popular sports in the world, regulated by athletic commissions, and UFC is one of the most renowned sports brands on the planet, the situation was completely different 25 years ago when I flew from Rio de Janeiro to Detroit to cover my first UFC event on May 17, 1996.
UFC 9: When a Punch Could Send a Fighter to Jail
