If you ask Dan “The Beast” Severn his first impression of the Ultimate Fighting Championship, he doesn’t hesitate in his response.
“‘Awe’ might be one of the best words to sum it up,” he said. “To do this type of competition in the United States, I was almost flabbergasted. I knew if it survived, it would gather a great deal of attention.”
And while Coldwater, Michigan didn’t have Pay-Per-View back in 1993, a buddy of Severn’s in Detroit did, and when he brought the VHS tape over, the die was cast.
“He showed it to me and said ‘you ever think about doing this stuff?