The early estimates for UFC 235 on pay-per-view were exceedingly strong, and also quite unique.
At this point the show is being estimated at doing between 520,000 and 650,000 buys, well above expectations, particularly when days before the show, there were reports of somewhat cold orders.
Reports were that the show lit up the lines in the last two hours before show time.
Aside from the fact that this does establish light heavyweight champion Jon Jones as a reliable top drawing card, pulling these type of numbers with an opponent, Anthony Smith, who nobody really expected to give him trouble, there are some other conclusions about the pattern.