Saturday’s UFC 234 preliminary card drew an average of 1.339 million viewers to ESPN, according to ShowBuzz Daily.
That’s the highest figure for a UFC pay-per-view preliminary card since the UFC 207 prelims averaged 1.5 million viewers for the lead-in to the Amanda Nunes vs. Ronda Rousey event. The UFC 234 prelims were likely boosted due to following the men’s basketball broadcast of Duke vs. Virginia on ESPN, which averaged 3.3 million viewers. The card drew an overall market share of 0.82.
The four-bout UFC 234 prelims weren’t high on star power.