UFC 229: Khabib vs McGregor is poised to become not only the biggest fight in UFC history, but one of the biggest fights in combat sports history. Earlier this week White told Yahoo Sports’ Kevin Iole that the fight for the UFC lightweight championship was expected to sell more than 2 million pay-per-view buys, perhaps as many as 3 million.
“The gate is going to be $17 million,” White continued. “There are going to be celebrities like you’ve never seen. I knew this was going to be massive, but it’s even blowing me away what this is doing.