The MMA event of the year is set to go down this Saturday, at least as far as your casual fan friends are concerned, since Conor McGregor may be the only MMA fighter they know and care about. Next month’s UFC 230 has a stacked main card, even while missing a headliner, and yet one fight – Conor vs. Khabib – is all that’s needed to put 229 in the conversation for potentially the most PPV buys ever.
Headliners matter. Popularity matters. Titles matter. Grudges and bad blood could matter if Khabib would step his game up a bit.