According to industry sources, the current estimate for UFC 226 on pay-per-view is 380,000 buys, which is in line with how the early returns were trending.
It would put the July 7 show in line with January’s UFC 220 for the biggest number so far this year.
On one hand, the number feels disappointing. You had a rare champion vs. champion battle in the two heaviest weight classes, and a great story with Daniel Cormier’s quest to become a genuine legend of the sport.
But as we’ve seen with Demetrious Johnson’s going after the sport’s most impressive records, these type of things don’t connect with the casual fans as much as certain personality traits.