The UFC has as often as not come across as bitter that they have to promote women’s bantamweight champion Amanda Nunes, instead of celebrating a groundbreaking athlete.
Nunes rolled over Miesha Tate to win the championship at UFC 200. Then she was invisible in the buildup to the promotion of her fight with Ronda Rousey.
After Nunes sent Rousey running to the safety of scripted shows in 48 seconds flat at UFC 207, the UFC didn’t bother with the sort of followup post-fight hype they bestowed on fighters like Rousey and Holly Holm after their big victories.