The loss of Daniel Cormier definitely hurt the UFC 197 buyrate, but it's clear that Jon Jones is likely the third biggest draw in the promotion. MMA Fighting's Dave Meltzer is reporting that the show did between 375,000 and 450,000 buys.
That number is well below what Ronda Rousey and Conor McGregor-led shows have done of late, but is better than the likes of what Cormier and Robbie Lawler have done in the top spot.
The third UFC PPV of the year actually outdrew nearly every non-Conor/Ronda PPV of 2015 as well, only being eclipsed by the Anderson Silva vs.