LAS VEGAS – It's difficult on so many levels to separate myth from reality when it comes to Conor McGregor.
McGregor will fight champion Jose Aldo for the featherweight title in the main event of UFC 189 on July 11 at the MGM Grand in small part because of his five consecutive wins without a loss in the promotion. It's largely, however, because of his brilliance as a marketer that he's gotten the title fight.
One can fairly say that the outspoken Irishman has literally talked his way to the top, though that would ignore his athletic accomplishments.