Sports franchises are bought and sold all the time. It’s a regular occurrence. It’s not often, though, that entire sports change hands. But that’s, in effect, what happened in July.
The UFC isn’t the only MMA promotion in the world. However, it is the most known by a good margin. More people know “UFC” than “MMA,” especially in the United States. So it was gigantic when it was announced in July that UFC majority owners Lorenzo and Frank Fertitta sold their share of the promotion to talent agency WME-IMG (and investors) for just a shade more than $4 billion.