Celebrate Our List Of Top-Selling Fighters!
Dec. 27, 2024
As we close out 2024, UFC is proud to showcase the top-selling fighters who defined this year with their unforgettable performances and strong connection to fans.
At the top of the list is UFC light heavyweight champion, Alex Pereira, whose dominant presence and thrilling victories earned him the #1 spot as 2024’s top selling athlete.
Following him at #2 is Max Holloway, whose relentless energy and fan-first mentality continues to make him a beloved figure across MMA – and one of the BMFs on the planet.