Nearly two dozen celebrities, including New England Patriots quarterback Tom Brady, along with tennis stars Serena and Venus Williams and Maria Sharapova are new investors in the Ultimate Fighting Championship, WME-IMG announced.
WME-IMG is the majority owner of the UFC since buying the property for $4 billion in July.
Other celebrity investors include actors Ben Affleck, Mark Wahlberg, and Carolina Panthers quarterback Cam Newton.
None of the celebrity investments were disclosed in the announcement, but some of the investors are clients of WME-IMG.
Ari Emanuel, co-chief executive of WME-IMG, says the UFC has gone beyond a niche sport.