TKO Group Holdings, the parent company of UFC and WWE, is poised to revolutionize the world of boxing by partnering with Saudi Arabia to create a new boxing league. This ambitious venture aims to address longstanding issues in the sport while leveraging TKO’s expertise and Saudi Arabia’s financial backing.
UFC and Boxing
The initiative is part of TKO’s strategy of expanding into high-potential markets, as emphasized by TKO President Mark Shapiro, who described boxing as a fragmented and poorly managed sport that still holds global appeal, particularly in the U.S. Shapiro explained, “It’s just been broken for too long—it’s been fragmented, it’s been poorly managed, and we think we can do a lot with it”