When the Ultimate Fighting Championship partnered with Reebok as its official provider of fighter apparel, many fighters expressed their disappointment as the deal meant a loss of sponsorship income since they would no longer be allowed to wear branded gear inside the Octagon. The deal forced fighters to search for alternate ways to make sponsorship money on the side.
UFC bantamweight champion T.J. Dillashaw recently spoke to the International Business Times about his partnership with Sanabul -– a producer of fight gear -– and why other fighters should align themselves with brands particularly when they are not fighting and earning money.