The WWE may have a team of writers on staff. But the UFC has Conor McGregor who, never mind fighting skills, has a singular talent for driving a story. A hero turned heel, McGregor insults the wife of his Muslim rival with an ethnic slur and then announces his return to fighting after a two-week retirement. And that was only last week. This is also to say nothing of last month’s sexual assault allegation and arrest for smashing a fan’s phone and... well, you get the picture.
It all leaves little oxygen for the actual fighters.