Professional wrestling is difficult to make money at. It’s very much a D.I.Y. business. As your own marketing machine, you must constantly be hustling in order to make a decent living. For a pro wrestler, the hustle doesn’t end after you secure various bookings, update your website calendar with your upcoming appearances, and post entertaining and informative tweets that promote yourself, while cleverly fitting it all within the constraints of 140 characters. The hustle continues online and into show day at a little place us wrestlers call “The Gimmick Table.”
Whether it’s a virtual area on a website or live and in person, you may be more familiar with the gimmick table under its more commonly used title of “merchandise stand.