The folks at ESPN have released their World Fame 100 rankings, which names the most famous athletes on the planet. If you’re curious as to what criteria was used to devise such a list, here’s a quick summary:
“The data for each athlete in the pool was then fed into a formula created by ESPN director of sports analytics Ben Alamar that weighs athletes' endorsements, their following on the social media Big Three (Facebook, Twitter and Instagram) and Google search popularity, producing a comparative ranking system. The analysis includes five categories: endorsement money, Twitter followers, Instagram followers, Facebook followers and Google Trends score.