McFarlane Toys has signed a new licensing agreement with the Ultimate Fighting Championship.
Per an official press release, the collectible toy company will “immortalize some of UFC’s most iconic athletes” via a collection of six-inch ultra-detailed and fully posable action figures in addition to a new line of digital collectibles.
“Since UFC burst onto the sports scene, this brand has been growing bigger and bigger every year,” said Todd McFarlane, Founder and CEO McFarlane Toys. “It now stands as one of the premiere brands in sports, as hundreds of millions of fans globally have embraced its thrilling, non-stop action.