The UFC recently renewed its TV deal with BT Sport- the first major media rights deal to come to light since the WME-IMG sale, securing its broadcasting rights across the UK and Ireland. Phil Mackenzie talks to Callum McCarthy of sportbusiness.com about the deal in light of what it means for the UFC’s recent purchase and how it will generate value for its new owners
So, just to get it started, can you give us a brief rundown of who you are and what you do?
My name is Callum McCarthy and I’m a reporter for TV Sports Markets, a sports industry newsletter about broadcast rights and nothing else.