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The long-term effects of the UFC-Reebok deal

The UFC-Reebok deal goes into effect in 38 days. UFC fighters, in an unprecedented collective showing, have not been shy in voicing their disapproval. (Which is not to say that everyone is unhappy.) The UFC has 38 days to make it right or not, though judging by the UFC’s public comments, it’s unlikely any significant changes are made to the pay out structure itself.

Most of the criticism – from fighters and media – has centered on the immediate effects of the deal: lost dollars, the inequity for newcomers, etc. While these are rightful (and the most pressing) complaints, there are a number of long-term issues that have gone undiscussed.