On March 29, the Wall Street Journal published a story stating that Endeavor, the parent company of the Ultimate Fighting Championship, was planning an initial public offering that is expected to be ready by the end of the year. Last valued at $4 billion back in March of 2018, an IPO has been rumored for the talent agency ever since its formation, with several acquisitions of other companies along the way only further fueling speculation. When questioned about the rumors during an appearance on Channel 8 Las Vegas’s “Game On!” segment a few days later, UFC President Dana White was quoted as saying he “never liked the idea” of the UFC going public, all the while giving the impression he wouldn’t last long at a publicly traded company.
The Fight Business: What Endeavor IPO Talk Means For The UFC
