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Combat sports naturally lend themselves to over-the-top hype. There’s a pressure to always be selling the next fighter to come along because individual sports rely on the constant creation of new stars more than team sports. The trick is balancing credibility with the desire to make everything you’re doing seem as big as possible.
Since One Championship was founded, the organization has secured funding through bold proclamations about its reach and power as the purported top MMA promotion in Asia and No.