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The Bottom Line: The Prototypical Boxing Pay-Per-View

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Editor’s note: The views and opinions expressed below are those of the author and do not necessarily reflect the views of Sherdog.com, its affiliates and sponsors or its parent company, Evolve Media.

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When the Ultimate Fighting Championship was on the ascent in the mid-2000s, UFC President Dana White and UFC CEO Lorenzo Fertitta liked to draw contrasts between the way they ran their business and the way boxing was run at the time.