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The Bottom Line: The Importance of Identity

Editor’s note: The views and opinions expressed below are those of the author and do not necessarily reflect the views of Sherdog.com, its affiliates and sponsors or its parent company, Evolve Media.

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For much of its time as a promotion, the World Series of Fighting bumped along. It had plenty of assets going for it. The organization had a quality distribution deal with NBC Sports. Big-money investors were recruited to help generate attention. Plenty of high-quality talent came through the promotion, including Justin Gaethje, Marlon Moraes, Anthony Johnson and Andrei Arlovski.