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The Bottom Line: Rolling the Dice on the DAZN Rollout

Editor’s note: The views and opinions expressed below are those of the author and do not necessarily reflect the views of Sherdog.com, its affiliates and sponsors or its parent company, Evolve Media.

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It hasn’t generated a great deal of conversation, but the next two weeks are likely to serve as a critical point for the financial future of combat sports. The DAZN over-the-top streaming subscription service has big aspirations in both mixed martial arts and boxing. Having spent massive sums of money to secure the rights to Bellator MMA and Eddie Hearn’s Matchroom Boxing, the next few weeks will go a long way towards settling whether that investment by DAZN was financially prudent and whether it is likely to be sustainable moving forward.