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The Bottom Line: Perverse Disincentives

Editor’s note: The views and opinions expressed below are those of the author and do not necessarily reflect the views of Sherdog.com, its affiliates and sponsors or its parent company, Evolve Media.

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When the Ultimate Fighting Championship reached an agreement with ESPN in March 2019 for ESPN+ to be the exclusive provider of UFC pay-per-views, it was a deal that boded well for the world’s top MMA organization.