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When the Professional Fighters League instituted its plan to offer $1 million paydays to the winners of its tournaments, the calculation seemed simple. The PFL isn’t a nonprofit organization; it isn’t motivated by an altruistic desire to make select fighters’ lives better. Nor does it make much sense that the million-dollar paydays themselves would induce fans to tune in. There are a number of reasons not to expect that to be a hook in and of itself for viewers.